Hawai'i Tourism Authority Promotes Cultural Tourism
Seeks Materials from Artists and Arts Organizations
to Showcase the Variety of Culture and Arts in Hawai'i

Aloha HSFCA Constituent:

In a year-round marketing effort to showcase the variety of culture and the arts that Hawai‘i has to offer, the Hawai‘i Tourism Authority (HTA) seeks materials from artists and arts organizations for the purpose of promoting cultural tourism to help attract potential visitors to our islands.

The HTA has contracted Pacific Network, a newly created Internet network and website, to be the venue that features Hawai‘i’s artists and arts organizations on the Pacific Network website's Arts & Culture Channel. Artists and arts organizations may submit brief text, jpegs, and/or videos to the HTA for formatting on Pacific Network. A description of Pacific Network’s efforts is discussed in a Letter to Artists and Friends from Edgy Lee.

By focusing on more pre-arrival exposure, potential visitors who are looking for ways to connect more closely with our culture can go to the Pacific Network website and access information about artists plus calendar listings of cultural events and activities while they are still in their decision-making process.

Pacific Network will use the submitted material for the sole purpose of promoting an artist’s material as a means of featuring Hawai‘i’s artists and its arts organizations. The HTA and Pacific Network will not use any material submitted by an artist to promote the commercial sale of goods or services. In lieu of a general release, a Limited License Agreement has been provided to clarify the proposed use of the artist’s material by Pacific Network.

Please click on the links for the Specifications Sheet and the Limited License Agreement that you will need to submit along with your materials. Send your materials and form to Lois Kajiwara, Hawai‘i Tourism Authority, 1801 Kalakaua Avenue, Honolulu, HI 96815. For more information, please call Lois at 973-2268 or email her at lkajiwara@hawaiitourismauthority.org. The HTA requests that materials be submitted by Tuesday, September 2, 2008.

Mahalo,

Ronald K. Yamakawa
Executive Director
Hawai‘i State Foundation on Culture and the Arts